Tried And True Menus For Real Estate Open Houses
By Mark Nash
Springs arrival kicks off the largest annual exchange of residential
real estate in the United States. Open houses are as much a part of this
ritual as cherry blossoms, your Saturday or Sunday best and freshly mowed
grass. While great food won't sell a tired mid-century ranch, having
food and beverages can make some buyers linger longer and provide a quick
pick-me-up for weary homebuyers who do a alot of walking, climbing up
stairs and are in and out of transportation viewing potential properties.
I've field-tested these with real estate agents at brokers open houses
as well.
Mark Nash author of 1001 Tips for Buying and Selling a Home (2005 Thomson
Publishing) offers your readers and viewers some tried and true menu
items for residential real estate public open houses. Open houses can
be tricky for those who don't entertain much as the open house event
is one of the few times you invite guests into your home when your not
there, but your real estate agent is. And if you do entertain often,
this is one event when you should exercise caution in going overboard.
Lavish spreads say desperate to savvy homebuyers.
The basics.
-Forget silverware. If a guest at your open house needs to use silverware
to graze at your open house buffet, the food is too fussy.
-Stage an inviting food and beverage station. Cut some flowers from
your yard or buy some seasonal fresh flowers as the focal point. You
can use a tablecloth but make sure it's not too formal. Quality disposable
cups and plates are okay, buy some colorful ones that match the theme
of the room. Place a waste container in a very visible place adjacent
to the station.
-Utilize cocktail size napkins and plates. Smaller size plates and napkins
send the signal that it's not a meal. It also helps control portion sizes
so guests don't feel that it's a meal.
-Place some scented votive candles around the table to make it feel
extra special.
-Bottled water is a must-have. Guests on-the-go will appreciate the
the portable pick-me-up.
-Coffee is natural with house hunters. If you don't want consumed away
from the station don't provide covers and sleeves.
-Before your open house ask your agent or visit some other open houses
in your community to see how many people attend. It's hard to predict
how many will show and what they'll eat or drink. The weather and time
of day will surly impact how little or much you need to prepare.
-No alcohol. Open houses are business events. If people drink they stay
forever and forget why they came.
Menu ideas.
-Marks Lofty Cranberry-Lemonade. A great make-ahead that's always a
hit. The authors field-tested recipe.
12 ounces lemonade.
4 ounces cranberry cocktail
1 Cup sliced lemons
Cold mineral water to taste
Ice Cubes
In a blender combine lemonade and cranberry cocktail. Add chilled mineral
water to taste. Repeat recipe until amount is reached. Garnish total
amount with lemon slices. I usually make 4 batches of recipe or 64 ounces,
eight-eight ounce servings.
-Marks High-Rise Hot Chocolate. A twist on the old stand-by. Rave reviews
by young and old.
4 Cups whole or reduced-fat milk
2 ounces unsweetened chocolate
1 cup mineral water
1/4 cup sugar
1 Tablespoon vanilla extract.
1 Teaspoon ground cinnamon.
1/4 teaspoon ground nutmeg.
In a medium saucepan combine water, chocolate and sugar. Stir while
cooking on a medium-low heat until chocolate melts. Add vanilla, cinnamon
and nutmeg. Remove from heat, do not boil. Beat until frothy. Makes 6
six ounce servings.
-Marks Turn-key Turkey Roll-ups. Portable and easy to eat with one hand.
Healthy too.
1-8 ounce package light cream cheese, softened.
cup light sour cream
1-Teaspoon prepared mustard
Teaspoons died basil leaves
8-10 inch flour tortillas, warmed
8-1 ounce slices turkey breast
1-10 ounce package broccoli slaw mix
8-1 ounce sliced provolone cheese
1/2 cup thinly sliced green onion
1/2 sliced black olives
Combine cream cheese, mustard in small bowl, mix at medium speed, scrape
bowl, until smooth. Stir in basil. Place slice s of Provolone cheese
on tortilla. Spread 1/4 cup mixture onto each tortilla almost to edge
on top of Provolone cheese. Combine broccoli slaw, onions and olives
in bowl. Place turkey on top of cream cheese mixture. Sprinkle broccoli
slaw mixture on top of turkey. Roll up tightly; secure with toothpick.
To serve, cut each roll-up into thirds. Place toothpick in each third
to hold together. You make these up to four hours ahead. Makes 24 roll-ups.
-Marks Condo Chocolate chip raisin cookies. The bread and butter of
open house food.
2 1/4 cups all-purpose flour
1 teaspoon baking soda
1 teaspoon salt
1 cup butter, melted
3/4 cup white granulated sugar
3/4 cup packed brown sugar
4 teaspoons vanilla extract
1 tablespoon milk
2 large eggs
2 cups (12 ounces) semi-sweet chocolate morsels
1 cup raisins
Combine flour, baking soda and salt in small mixing bowl. Neat butter,
granulated sugar, brown sugar and vanilla in large mixing bowl. Add eggs,
beat well after adding; gradually beat in flour mixture. Add milk and
beat for one minute. Stir in morsels and raisins. Drop by rounded tablespoon
onto un-greased baking sheets. Bake in 375-degree oven for nine to eleven
minutes, cookies should be golden brown. Makes 24 cookies.
Extras
-Snack-size single serve bags of corn, potato or tortilla chips. No
dips please, spares you the drips.
-The new eight ounce soda cans chilled ready to go.
-Washed whole fresh fruit. Pick varieties that don't need to be peeled
or cut.
-Miniature wrapped candy bars. A home run at open houses.
Mark Nash's fourth real estate book, "1001 Tips for Buying and
Selling a Home" (2005), and working as a real estate broker in Chicago
are the foundation for his consumer-centric real estate perspective which
has been featured on ABC-TV, CBS The Early Show, Bloomberg TV, CNN-TV,
Chicago Sun Times & Tribune, Fidelity Investor’s Weekly, Dow
Jones Market Watch, MSNBC.com, The New York Times, Realty Times, Universal
Press Syndicate and USA Today.
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